Info Hub

Our consumer database contains an estimated 25 million households with 44 million people, 8 million landlines, 27 million mobiles and 16 million emails.

Our business database contains 1.6 million companies with 1.5 million named decision makers, 1.8 million landlines and mobiles (pre-TPS/CTPS) and 700,000 emails (personal and generic)

Both our consumer and business files are UK-wide and targeting can be from whole countries right down to full postcode.

For a full list of the core selections and demographics on our consumer and business databases, please click one of the links below.

Consumer database demographics

Business database selections

Please note, these are just the core selections and demographics. There are other selections which we haven’t listed simply because we don’t hold significant volumes within them. If your required criteria are not available, please contact us directly as a) we may be able to suggest alternative criteria successfully used by other clients or b) we may have access to another database where these criteria are available along with greater volumes.

On both our consumer and business databases we hold postal addresses. telephone numbers (landlines and mobiles) and email addresses (personal and generic)

The use of this type of data is determined by the ICO under the GDPR as being special category data. This is personal data that needs more protection because it is sensitive. As such we do not gather this type of data. This includes any data revealing or concerning; racial or ethnic origin; political opinions; religious or philosophical beliefs; trade union membership; genetic data; biometric data (where used for identification purposes); health; a person’s sex life; a person’s sexual orientation.

For a fuller explanation please click on the following ICO link.

Yes, you can. This would include not only email campaigns but also postal and telephone campaigns too. As with all data released for direct marketing, we would need to understand what the data is to be used for and the content of any messaging before we agree to its use.

The cost of our data varies based on several factors, such as volume, usage, and data outputs. For example, an order of 500 records for single-use telephone data would be very different compared to 50,000 multiple use telephone & emails. For the most accurate cost, the simplest thing to do is contact us with an outline of your requirements (or request a count) and we can come back to you more or less instantly. You can send us your request here.

Absolutely! This can be provided as a single, top-line figure or a detailed breakdown based on interlocking variables, for example, postcode by age by gender (consumers) or SIC code by employee size (business). We aim to respond to your request within 24 hours. Feel free to send us your request here.

All data is transferred securely via our own FTP or, if you wish, via your own company FTP.

Orders will normally take no more than 24 hours, but can occasionally take longer if they are more complicated to select and output or if there is an issue such as a shortage on volumes, etc.

With any new account we prefer to arrange pre-payment as it speeds up the whole process of PO’s, invoices and payments. However, once the account is set-up we operate on standard 30 day terms.

Of course! However, please be aware, that the quality of the de-dupe is based on the quality of the data we receive so the more complete it is (name, address, etc.) and the better its quality (complete postcodes, everything in separate fields, etc.), the better we can match and therefore the better the de-dupe.

Standard will always include name, address and contact channel (consumer) or contact name, position, co name, address and contact channel (business). However, if you wish to also have other demographics added i.e. age, gender, etc.(consumer) or employee size, SIC, etc. (business) this can be organised no problem.

Our consumer data is sourced from a leading UK consumer database and all personal information is collected by people registering via lead generation campaigns. Personal information is transferred to their database only when the submit button has been clicked.

The site is NOT pre ticked or pre-populated so people only provide details, information and consent by choosing to do so. The information collected at registration can include name, address, telephone number, email address, date of birth.

All postal and telephone data shared by our source relies on a lawful ground called ‘legitimate interest’, as our sources business depends on their ability to partner with third parties who process personal data for marketing-related reasons. For email campaigns they only rely on explicit consent.

Our business data is sourced from a leading UK business database of over 2 million businesses. This database has been built over 50 years and their current sources include directory partners, open data, telecom providers, Companies House, PAF, credit reference agencies and other data partners.

They use industry leading technology and advanced AI techniques to drive their data capture and a call centre to verify all their UK B2B data to ensure completeness, accuracy, and GDPR/PECR compliance.

Compliance is at the forefront of what our sources do on a daily basis.

In the main our consumer data is stored in the UK and clients also operate in the UK. From time-to-time data processors may be used who are, or whose software services are, cloud based outside of the EEA, primarily in the United States but under strict contract rules that ensure all personal details are only processed under the same laws that are operated under here in the UK. All steps are taken that are reasonably necessary to ensure personal information is treated securely and in accordance with Data Protection Act 2018 (the Act) and the Privacy and Electronic Communication Regulations 2003 (EC Directive) as well as the EU GDPR Regulations which came into effect on 25th May 2018.

Each and every individual piece of data will always have the full chain of consent, checked against any and every readily available cleansing tool, including but not limited to TPS, MPS, Goneaway files. Suppression files are managed internally too which could include vulnerable persons, opt outs, etc.

Our business data source adheres to all their data protection responsibilities which include: any updates to privacy notices as required by applicable laws: ensuring it has legal grounds to use Personal Data: responding to requests regarding data protection rights; and ensuring that the Personal Data stored is secured and retained in accordance with data protection laws. Any numbers and addresses can be screened against TPS, MPS, etc. subject to request.

All data is supplied as rental-only for single usage. If the data is required for multiple usage (say monthly usage over 12 months) this will need to be pre-agreed and contracted accordingly. Because of TPS guidelines, etc. all data needs to be used within 30 days or will need to be re-screened.

There are two methods you can use to raise a complaint or data query. Firstly, if your query relates to your own data (if for example you’ve been contacted by one of our clients) then please fill in the following form. We need this to be completed so that we can process your complaint/query in an efficient and compliant fashion. However, if your complaint relates to data we’ve supplied to you then please contact the account manager you originally dealt with.